During 2014 the USA recorded increased military aircraft sales to $52.6bn and missile sales of $19.9bn, out of a total defence sales figure of $87.3. US defence exports grew by 9.2% in the same period. In 2015 the USA exported $21.1bn in the Aerospace and Defence sector, with demand for US defence systems driven by partner countries seeking modernisation across a full spectrum of capabilities in Asia, the Middle East and Latin America.UK aerospace turnover in 2016 grew to £31.1bn, within which UK aerospace exports were £27bn over the same period, representing almost 90% of the annual turnover. Furthermore, more than half UK aerospace companies are forecasting growth of over 10% in the following 12 months, citing growth in existing business, exports and domestic business as the key factors. The export growth is driven by opportunities in the North America and Middle East markets. However, recent years have seen budget cuts in defence sectors including the sequestration in the USA, which results in a highly competitive market for fewer opportunities. Companies need to diversify and seek new and alternative markets, innovations and exports to stay competitive.
(Sources of information: Aerospace Industries Association 2014 Year End Review; Aerospace Industries Association State of Industry Report 2016, ADS UK Aerospace Outlook 2016)
AirForces Monthly is devoted to all aspects of modern military aviation. With a formidable reputation for reporting from worldwide locations not generally covered by other military magazines, its world news is the best available and represents all aircraft and air arms, region-by-region.
It provides an unrivalled combination of news and reporting, with its renowned editorial team aided by the best network of freelance contributors and photographers anywhere in the world AirForces Monthly has gained a reputation as the only magazine that truly features global air arms. It is the finest dedicated military aviation magazine available.
AirForces Monthly is read in over 100 countries worldwide and is read by heads of arms, military air attaches, procurement specialists, military personal and well informed enthusiasts.
- A4, glossy, saddle stitched
- Monthly frequency
- Established in 1988
- Cover price £4.95
- ABC 15,954 (Jan – Dec 2017)
A creative approach
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. AirForces Monthly can write and design an advertising feature based on your business, products and services from information supplied by you.
AirForces Monthly magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through AirForces Monthly magazine at the shows we attend or via direct mail to a particular target market.
Articles that have featured in AirForces Monthly are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
AirForces Monthly can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.